Why the 2025 USBC Convention Gave Me Hope for the Future of Bowling

By Jim Ferretti, Association Manager – Oregon State USBC

I recently returned from the 2025 USBC National Convention in Las Vegas, and I came back inspired, informed, and more determined than ever to help move bowling forward in Oregon.

This wasn’t just another annual gathering. It was a reflection of a national organization that’s evolving—and proof that the future of our sport depends on how willing we are to change.

 

 

A Focus on Youth That Truly Matters

 

Youth bowling was front and center throughout the convention. Whether it was celebrating Junior Gold participation, highlighting the success of SMART scholarships, or unveiling changes to age divisions and the Youth Scratch Championships (formerly Pepsi), one thing was clear:

USBC is investing in the next generation.

The BowlersEd program, which brings bowling into schools, is expanding. Over 4.1 million students have already been impacted—and I’m ready to help introduce it to Oregon school districts.

 

 

Technology Is No Longer Optional

 

Several sessions emphasized the importance of digital transformation. From league registration to tournament management, USBC is building systems that reduce paperwork, improve accuracy, and save time.

As a state association, we can’t afford to keep using the methods of a decade ago. We need to modernize—starting now.

 

 

Growth at the National Level

 

The financial health of the USBC was on full display. Despite inflation and rising costs, the board voted not to raise national dues. Instead, they’ve focused on growing tournament participation, adding revenue through services like BowlTV, and cutting costs with strategic investments.

The Baton Rouge Open Championships saw the highest number of teams since 2012, and Reno 2026 is already on track for strong participation. These national events help fund rules, tech development, and member services.

 

 

Lane Certifications: A New Era

 

One of the most impactful rollouts was the new Tiered Center Certification system.

After collecting over 2 million data points and inspecting more than 2,500 centers, USBC is now assigning bowling centers to tiers—Gold, Silver, Bronze, or Standard—based on actual lane conditions and specifications.

It’s data-driven and long overdue.

 

 

My Goals for Oregon State USBC

Coming out of the convention, I’ve set some clear priorities for us here at home:

 

1. Grow Membership

Work with bowling centers to certify more leagues, both adult and youth.

 

2. Build Trust

Ensure bowlers see OSUSBC as a professional, reliable, and responsive organization.

 

3. Support Our Charities

Elevate Oregon into the Top 5 nationally for support of BVL and Bowl for the Cure.

 

4. Bring Bowling Back to Schools

Use the BowlersEd program to introduce bowling in PE and classroom settings across Oregon.

 

 

A Final Reflection

 

We have a long road ahead—but we are already moving. I’m proud to be part of this journey with all of you.

Together, we can modernize our state association, inspire more kids to take up the sport, and ensure bowling remains a lifelong community for everyone who steps on the lanes.

Let’s roll.

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